The fundamental marketing program that will change your life.
Build a Confident, Client-Attracting Brand — Without the Overwhelm
Have you ever thought, “I know I’m good at what I do, but how do I show that?” You’re not alone. Many women business owners struggle with feeling invisible, or uneasy about “tooting their own horn.”
Here’s the truth: The right marketing approach for your business fits you like a glove, and it doesn’t just grow your client list. It completely changes how you see yourself. Because when your messaging and branding reflect who you really are, it’s easier than ever to show up with confidence.
The Oxford Language dictionary defines alchemy as “a seemingly magical process of transformation, creation, or combination.” A seemingly magical process of transformation. That’s what the right marketing will do for you.
Introducing Marketing Alchemy: Foundations
A step-by-step program that helps you:
- Clarify your message so your dream clients say, “Wow, she gets me!”
- Design a brand that truly reflects your personality (no cookie-cutter templates).
- Build a simple, powerful system to attract clients you love.
- Overcome hesitation and show up feeling 100% confident whenever you talk about your work.
This course is the result of my 30+ years in marketing and brand design, helping hundreds of business owners create systems that fit them perfectly. Believe me: marketing built on your strengths changes everything.
Who this course is for
- Women entrepreneurs, solopreneurs, or coaches who want more clients without sacrificing authenticity.
- Anyone who’s tried “trendy” funnels or random social posts and felt they weren’t truly aligned.
- Service-based businesses looking for a rock-solid marketing foundation that boosts your revenue — and your self-esteem.
Designing your logo (or website) is the wrong place to start –
Your logo is the face of your business. As the cornerstone of your branding, it creates the tone and mood for your message. If as a small business owner, you are the face of your business, your branding should also reflect you. It should incorporate enough of your personality to present your authentic self to the world.
The trick is finding the balance, weaving your personality into the right look that sends the right message – and resonates with your intended audience.
The colors, fonts, and shapes in your logo and branding are scientifically proven to convey mood, tone and attitude, whether you mean to or not. If you design your logo too early – before you know what message you need to send – you could accidentally turn away the very people you need to reach!
Get the basics down first. Figure out WHO you need to attract, and the EXACT mood and tone you should convey with your marketing. Then, you can pick the colors, fonts and shapes that are right for your business.
You Can Design a System To Attract Clients
In The Right Way
That Empowers You For Success
Not having a plan stops many business owners in their tracks — or results in hours wasted doing ‘research’ online.
This program lets you avoid that trap.
Starting with marketing basics saves you time, energy, money, and heartache.
When you’ve done the research and the work to build your marketing foundation, you know:
- The core service to focus on in your marketing – that lets you stand out from the crowd
- Who you should market your services to (and it isn’t everybody!)
- How to get the attention of your ideal potential clients
- What to say, and more importantly, WHEN to say it
- How many people you need in each stage of your marketing journey to reach your income goal
… And how to present yourself as a confident business owner who creates success on her own terms.
You can learn how to create this marketing foundation for what you’d pay for a single manicure.
Intrigued? Keep reading ↓↓
I’m Leslie Walters Smith, owner of Heron Design.
I’ve worked in marketing and advertising for over 30 years. In 2001, I started my own company, and I’ve never looked back. There’s a freedom that comes from owning your own business that you can’t find anywhere else.
I was so very fortunate that when I quit my job to start my company, I had mentors to guide the way – and a solid marketing plan.
I was able to start my business with paying clients, and I’d like to help you do the same.
Because over the past twenty years, while the internet has changed so much about our lives, the underlying psychology of marketing remains the same. I’ve spent thirty years developing winning marketing strategies for small business owners, and I know for a fact:
When you get the basics down first – choosing one thing to focus on in your marketing, deciding who your ideal client is, discovering what the mood and tone of your marketing should be, and developing the right core message – everything else can fall into place.
If you are a small business owner and the face of your business, your marketing should match your personality. But designing your marketing system doesn’t have to be complicated.
Marketing Alchemy: Foundations takes you through the exact process I take my clients through. I don’t have a one-size-fits-all approach with my one-on-one clients, and you won’t find it here, either.
I ask you the same questions, and I have you do the same research. I give you information to help you choose how you want to reach out to your potential clients during each stage of your marketing journey (because what works best for me probably isn’t the exact system that will work best for you).
You’ll leave this program with a complete, customized-for-you Marketing Plan. You’ll know what to do, when to do it and what to say to attract the right clients for you.
The fundamental marketing program that will change your life.
Here’s what you’ll create in Marketing Alchemy: Foundations
Module 1: Freedom
Creating Your Dream Job
Creating your dream job – built purposefully around what you love and the life you want to live – is the secret to making more money. It’s also the foundation for a solid marketing strategy.
In this session, we talk about why it’s so important to choose ONE thing to focus on in your marketing, and how to decide which one thing is right for you. You’ll learn how to design your signature offer so that most of your workday is spent in that sweet spot of productive, income-producing flow.
What does your dream job look like? Get ready to start creating it.
Module 2: Freedom, Part 2
Identify Your Ideal Client
Trying to appeal to ‘everybody’ is the most expensive, least efficient, and exhausting way to market your company.
On the flip side, when you identify the people who you truly resonate with, the ones you find joy in helping, and you design your marketing system to appeal only to them, everything changes.
As a small business owner, you have the freedom to choose who you spend your time with. In Module 2, you’ll learn how to do this – in a way that’s profitable.
Module 3: Connect
Find Their Pain Points
Identifying your ideal clients is key to a successful marketing strategy.
Connecting with them is what actually unlocks the door.
How do you know exactly what you need to say in your marketing to build that connection? It takes a little magic, fueled by research. Finding your ideal clients’ pain points, and the emotions behind them, gives you the secret ingredients to craft attention-getting messaging.
This session is a step-by-step guide to conducting that research, from how to find your potential ideal clients to what to say once you have them on the phone.
Module 4: Inform
Communicate What You Do
Your marketing system is a journey, and your messaging is what leads potential clients through it.
If that messaging is wrong, or even just in the wrong order, marketing your business gets harder. Instead of an enchanting journey, you’re sending potential clients down one dark dead end after another.
Getting your marketing messaging right isn’t complicated, especially when you’re building on solid research (like what we did in Module 3!).
There’s a formula to crafting attention-getting messaging. This session takes you through the 10 key steps to creating the right message, at the right time, to keep your potential clients engaged all the way through.
Module 5: Plan
Design Your Marketing System
A well-designed marketing system attracts your perfect potential clients. It leads them through a journey that lets them learn about you as they decide whether, or not, to buy from you.
Your marketing system could include social media, a podcast, paid advertising, or simply in-person networking. Or all of the above. There are unlimited combinations that can form an effective system.
The best marketing system merges your best way of communicating with the best way to reach your ideal potential clients. Then, it pulls in your messaging at exactly the right stage. All the while shining a spotlight on your best features.
This is how your marketing foundation helps you overcome imposter syndrome, for good.
When you’re finished with Module 5, you’ll have a map of your marketing journey. You’ll know which marketing elements you need to focus on, and what your messaging should be at each stage.
If we were working together one-on-one to create these results, each part of this program individually would cost you $2,400:
| Module 1: Freedom – Creating Your Dream Job Online Training & Work Session |
$2,400.00 |
| Module 2: Freedom, Part 2 – Identify Your Ideal Client Online Training & Work Session |
$2,400.00 |
| Module 3: Connect – Find Their Pain Points Online Training & Work Session |
$2,400.00 |
| Module 4: Inform – Communicate What You Do Online Training & Work Session |
$2,400.00 |
| Module 5: Plan – Design Your Marketing System Online Training & Work Session + Your Complete Custom Marketing Plan |
$2,400.00 |
| Total value | $12,000.00 |
About the Creator
I’ve helped organizations develop winning marketing strategies and branding for three decades. I’ve built over 200 websites, with the marketing strategy and branding to match.
I founded my first company in 2001, and today I own all or part of three different businesses. I love the freedom that comes from being a business owner. As a single mom with three incredible (now young adult!) boys, I can’t imagine living life any other way. There’s a lot of satisfaction in dreaming big, then developing the systems to make those dreams come true.
I am also an advocate for women’s rights. I believe the best way for a woman to achieve economic freedom is through being a business owner. When you become the captain of your own ship, you control where you’re going, and what you’re willing (or not) to give up to get there.
There is no substitute for solid marketing strategy. Get that right, and everything else falls into place. Without a solid marketing strategy, however, even the most beautiful website, logo and other branding aren’t going to do you much good. They are like a house built on shifting sand: with no foundation, they aren’t going to stand the test of time. And neither will your business.
That’s why I created Marketing Alchemy: Foundations.
What You’ll Get In This Program:
- Each module begins with an online training video between 15-30 minutes long, teaching you the concepts of the Module. There’s no fluff or filler – videos aren’t stretched to the typical 42-minute format; I just give you the information you need for this stage in your business.
- After each training video, a guided Work Session leads you through the lesson step by step as you create that section of your marketing plan.
- You have lifetime access to the material, so you can review it as often as you want.
- Throughout the program, your work is saved to your account. When you finish the course, the program compiles your written marketing strategy and plan – customized for your business, complete with action steps – into a downloadable PDF.
- Module 1 includes a hard look at your financial goals: can you get there with the rates you intend to charge? (Spoiler alert: If not, something’s gotta give – and changing your goals should be the very last resort.)
- In Module 2, you’ll learn how to find the sweet spot where the work that most energizes you intersects with the outcomes your ideal clients value the most, which is where your value – and income – can skyrocket.
- In addition to the Online Training and Work sessions, Module 3 also includes guided research, with scripts for interviewing your ideal potential clients (and helpful tips on where to find them).
- During Module 4 you’ll develop the messaging that you’ll use throughout all your marketing, fine-tune how you describe your Signature Offer, and learn the exact order you need to use the different parts of your messaging.
- Module 5 includes an interactive calculator with industry-standard formulas to calculate how many people you need in your Marketing System during each stage in order to reach your financial goals.
In addition to the 5 Modules that walk you through all the steps of creating and designing your Marketing Plan, you’ll receive these Bonus Modules:
Bonus Module: Content Creator with ChatGPT Prompts
(A $57 Mini-Course)
Tired of staring at a blank screen wondering what to post each day? In this short bonus module, I’ll take you through the exact steps to use ChatGPT to brainstorm content themes tailored to your business, then batch 30 days of content ideas in just minutes — no complicated tech, no guesswork. Perfect for busy entrepreneurs who want consistent visibility without the stress.
Bonus Module: Branding Basics
(A $197 Online Course)
Did you know that creating your brand around your authentic self can help you show up with confidence – and help you overcome imposter syndrome? As the face of your business, if your branding reflects you, you’ll attract those people most likely to want to work with you.
Of course, creating a brand around your personality isn’t enough. You have to take those elements of your personality that are the right fit for your message, and weave that into the right look and tone to resonate with your target audiences, to create a message that tells your story in a way that connects. This bonus module covers the basics of Branding – and gives you a list of what you need, at a minimum, to get started.
Bonus Module: The Photo Guide
(A $197 Online Course)
Before your audience hears your words, you’ve got to get their attention. And that’s where your photos come in. Photos make or break that split-second first opportunity to grab a person’s attention.
But images that are low quality, too staged or just boring don’t help your cause – they hurt it. Fortunately, finding or creating high-quality images that tell your story isn’t difficult. In this bonus module, I’ll show you how we do it.
When you invest in Marketing Alchemy, you’ll receive:
| Module 1: Freedom – Creating Your Dream Job Online Training & Work Session |
$2,400.00 |
| Module 2: Freedom, Part 2 – Identify Your Ideal Client Online Training & Work Session |
$2,400.00 |
| Module 3: Connect – Find Their Pain Points Online Training & Work Session |
$2,400.00 |
| Module 4: Inform – Communicate What You Do Online Training & Work Session |
$2,400.00 |
| Module 5: Plan – Design Your Marketing System Online Training & Work Session + Your Complete Custom Marketing Plan |
$2,400.00 |
| Plus: | |
| Bonus Module: Content Creator with ChatGPT Prompts | $57.00 |
| Bonus Module: Branding Basics | $197.00 |
| Bonus Module: The Photo Guide | $197.00 |
| Total value | $12,451.00 |
If you were to buy everything separately, your cost would be over $12,000. As part of a one-on-one marketing consulting new business package, all of the above would cost you at least $5,600.
If you were to buy everything separately, your cost would be over $12,000. As part of a one-on-one marketing consulting new business package, all of the above would cost you at least $5,600. If you charge at least $3,000 for your services, either package would be a no-brainer: the programs pay for themselves.
In Marketing Alchemy: Foundations, you receive the same information as my one-on-one clients. This self-guided, work-at-your-own pace program will transform your life.
Marketing Alchemy: Foundations
Regular price: $397
Today’s price:
$56
100% Transformation Guarantee
I believe that if you believe in your dreams, you can achieve them.
Owning your own business allows you to create the life of your dreams.
My #1 goal in creating this program is to help business owners design a system to get there.
Try Marketing Alchemy for 14 days. If you don’t believe it will change your business and your life,
I will gladly refund your tuition.
For entrepreneurs who are the face of your business, the secret to getting clients is a well-developed marketing strategy and system that gives you the confidence to send your message out into the world.
NOW is the time to plan your marketing. You don’t have to figure it out all by yourself. What are you waiting for?
⧨⧨ Get started today! ⧩⧩
Start your business the right way.
Are you ready to create your dream job?
Regular price: $397
Today’s Price:
$56
Terms & Conditions
Refund Policy
If you have any questions, please email us at
[email protected] and we’ll be glad to assist you.